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Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.
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Strategy from the Outside In: Profiting from Customer Value, Jessica Day George
- Language
- Released
- 2010
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- (Hardcover)
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- Title
- Strategy from the Outside In: Profiting from Customer Value
- Language
- English
- Authors
- Jessica Day George
- Publisher
- McGraw-Hill Education - Europe
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0071742298
- ISBN13
- 9780071742290
- Category
- Business and Economics
- Description
- Two big-name business thinkers help CEOs and high-level managers make customer value (marketing) their organization's number-one priority; this, they contend, is the only way to achieve long-term success, even during the worst economic times.