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Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
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If You Build It Will They Come?, Robert Adams
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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