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The Dragonfly Effect

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

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The Dragonfly Effect, Jennifer Aaker, Andy Smith, Carlye Adler, Dan Ariely

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Released: 2010
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Title: The Dragonfly Effect
Language: English
Authors: Jennifer Aaker, Andy Smith, Carlye Adler, Dan Ariely
Publisher: John Wiley And Sons Ltd
Released: 2010
Format: Hardcover
ISBN10: 0470614153
ISBN13: 9780470614150
Tags: Non-Fiction, Business and Economics, Psychology, Computers, IT, Programming, Business & Trading, Communication, Internet, Social Change
Description: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.