Jennifer Aaker

Dr. Jennifer Aaker is a leading expert on how purpose and meaning shape individual choices and how technology can positively impact both human well-being and company growth. Her work delves deeply into the psychology of meaning, aiming to help individuals lead more meaningful lives. She also leads research in psychology and well-being, focusing on how technology can positively influence human behavior and lives. Her work explores how meaning can shape not only individual behavior but also organizational outcomes.