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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
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Marketing Lessons from the Grateful Dead, David Prescott
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Lessons from the Grateful Dead
- Language
- English
- Authors
- David Prescott
- Publisher
- John Wiley And Sons Ltd
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0470900520
- ISBN13
- 9780470900529
- Category
- Business and Economics
- Description
- The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.