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The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever.
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Sticks and Stones, Larry Weber
- Language
- Released
- 2009
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- Title
- Sticks and Stones
- Language
- English
- Authors
- Larry Weber
- Publisher
- John Wiley And Sons Ltd
- Publisher
- 2009
- Format
- Hardcover
- ISBN10
- 0470457384
- ISBN13
- 9780470457382
- Category
- Business and Economics
- Description
- The new rules of online reputation building--from PR guru Larry Weber In today's wired world, business reputations are built--and destroyed--online. Social networking, citizen journalism, and instant information have made the consequences of a bad reputation even more devastating than ever.