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Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.
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Winning the Professional Services Sale, Michael McLaughlin
- Language
- Released
- 2009
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- Title
- Winning the Professional Services Sale
- Language
- English
- Authors
- Michael McLaughlin
- Publisher
- John Wiley & Sons Inc
- Publisher
- 2009
- Format
- Hardcover
- ISBN10
- 0470455853
- ISBN13
- 9780470455852
- Category
- Business and Economics
- Description
- Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.