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Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.
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Sway, Ori Brafman
- Language
- Released
- 2009
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- Title
- Sway
- Language
- English
- Authors
- Ori Brafman
- Publisher
- Random House UK Ltd
- Publisher
- 2009
- Format
- Paperback
- ISBN10
- 0753516829
- ISBN13
- 9780753516829
- Category
- Social sciences, Psychology
- Description
- Looking at irrational behaviour in fields as diverse as medicine, archaeology and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.