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How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences.
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The Influential Fundraiser, Bernard Kolman, Robert Busby, Sharon Cutler Ross
- Language
- Released
- 2008
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- (Hardcover)
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