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- 320 pages
- 12 hours of reading
More about the book
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
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Trading Up, Judith Silverstein, Michael Lasky
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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