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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising is Dead.Long Live Advertising!, Tom Himpe
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Advertising is Dead.Long Live Advertising!
- Language
- English
- Authors
- Tom Himpe
- Publisher
- Thames & Hudson Ltd
- Released
- 2008
- Format
- Paperback
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Category
- Art / Culture, Hobby and Home
- Description
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.