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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
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Advertising is Dead.Long Live Advertising!, Tom Himpe
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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