The book is currently out of stock
Parameters
Categories
More about the book
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.
Book purchase
Private Label Strategy, Nirmalya Kumar
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll notify you via email once we track it down.
Payment methods
- Title
- Private Label Strategy
- Language
- English
- Authors
- Nirmalya Kumar
- Publisher
- Harvard Business Review Press
- Released
- 2007
- Format
- Hardcover
- ISBN10
- 1422101673
- ISBN13
- 9781422101674
- Category
- Business and Economics
- Description
- As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.