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More about the book
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
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Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €2.01
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