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Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing, Jim Blythe
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- Released
- 2006
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- (Paperback)
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