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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.
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In Defense of Negativity, John G. Geer
- Language
- Released
- 2006
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- (Paperback)
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