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The tourism industry is arguably one of the most important sources of income and foreign exchange, and is growing rapidly. This title intends to illustrate the theories and actions that can be taken to better understand consumer, economic and environmental reaction, in order for the businesses involved to be more prepared for such events.
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Crisis Management in the Tourism Industry, Dirk Glaeßer
- Language
- Released
- 2006
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- (Paperback)
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