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Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.
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The Executive's Guide to Corporate Events and Business Entertaining, Judy Allen
- Language
- Released
- 2006
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- (Hardcover)
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- Title
- The Executive's Guide to Corporate Events and Business Entertaining
- Language
- English
- Authors
- Judy Allen
- Publisher
- John Wiley & Sons Inc
- Released
- 2006
- Format
- Hardcover
- ISBN10
- 0470838485
- ISBN13
- 9780470838488
- Category
- Business and Economics
- Description
- Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.