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An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
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Wharton on Managing Emerging Technologies, Anne Barron, Hugh Collins, Emily Jackson, Nicola Lacey, FBA, Robert Reiner, Hamis Ross, Gunther Teubner, Penner
- Language
- Released
- 2004
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- (Paperback)
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