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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.
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Strategic Management for Tourism Communities, Peter Murphy
- Language
- Released
- 2004
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- (Paperback)
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- Title
- Strategic Management for Tourism Communities
- Language
- English
- Authors
- Peter Murphy
- Publisher
- Channel View Publications Ltd
- Released
- 2004
- Format
- Paperback
- ISBN10
- 1873150830
- ISBN13
- 9781873150832
- Description
- Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.