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Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.
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Understanding Marketing, A. Mark Davies
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Understanding Marketing
- Language
- English
- Authors
- A. Mark Davies
- Publisher
- Pearson Education (US)
- Released
- 1997
- Format
- Paperback
- ISBN10
- 0134904672
- ISBN13
- 9780134904672
- Category
- Business and Economics
- Description
- Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.