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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.
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Marketing For Leisure And Tourism, Michaela Morgan
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing For Leisure And Tourism
- Language
- English
- Authors
- Michaela Morgan
- Publisher
- Pearson Education (US)
- Released
- 1996
- Format
- Paperback
- ISBN10
- 0131509888
- ISBN13
- 9780131509887
- Description
- This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.