Inside the Nudge Unit : how small changes can make a big difference
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Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.
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Inside the Nudge Unit : how small changes can make a big difference, Richard Thaler, Owain Service, David Halpern
- Language
- Released
- 2016
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- Title
- Inside the Nudge Unit : how small changes can make a big difference
- Language
- English
- Authors
- Richard Thaler, Owain Service, David Halpern
- Publisher
- WH Allen
- Released
- 2016
- ISBN10
- 0753556553
- ISBN13
- 9780753556559
- Category
- Psychology, Motivation and Self-help
- Description
- Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This book presents the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour.