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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.
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Principles of services marketing, Adrian Palmer
- Language
- Released
- 2005
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- Title
- Principles of services marketing
- Language
- English
- Authors
- Adrian Palmer
- Publisher
- McGraw-Hill
- Released
- 2005
- ISBN10
- 0077107942
- ISBN13
- 9780077107949
- Category
- Marketing and PR
- Description
- Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.