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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
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Marketing the Arts, Anthony Rhine
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing the Arts
- Language
- English
- Authors
- Anthony Rhine
- Publisher
- Rowman & Littlefield
- Released
- 2020
- Format
- Paperback
- Pages
- 274
- ISBN10
- 1538128950
- ISBN13
- 9781538128954
- Series
- Description
- Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.