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Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.
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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits, Piyush Kumar, Kunal Gupta
- Language
- Released
- 2011
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- Title
- Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
- Language
- English
- Authors
- Piyush Kumar, Kunal Gupta
- Publisher
- Business Expert Press
- Publisher
- 2011
- Format
- Paperback
- ISBN10
- 1606491938
- ISBN13
- 9781606491935
- Category
- Business and Economics
- Description
- Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.