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The Brand Gym
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This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times.
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The Brand Gym, David Taylor
- Language
- Released
- 2010
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- Title
- The Brand Gym
- Language
- English
- Authors
- David Taylor
- Publisher
- John Wiley And Sons Ltd
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0470686197
- ISBN13
- 9780470686195
- Category
- Business and Economics
- Description
- This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times.