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The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
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The Buying Brain, Pradeep K. Sinha, Priti Sinha
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Buying Brain
- Language
- English
- Authors
- Pradeep K. Sinha, Priti Sinha
- Publisher
- John Wiley And Sons Ltd
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0470601779
- ISBN13
- 9780470601778
- Category
- Business and Economics
- Description
- The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.