The book is currently out of stock
The Buying Brain
Authors
Parameters
Categories
More about the book
The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
Publication
Book purchase
The Buying Brain, Pradeep K. Sinha, Priti Sinha
- Language
- Released
- 2010
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Buying Brain
- Language
- English
- Authors
- Pradeep K. Sinha, Priti Sinha
- Publisher
- John Wiley And Sons Ltd
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0470601779
- ISBN13
- 9780470601778
- Category
- Business and Economics
- Description
- The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.