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- 256 pages
- 9 hours of reading
More about the book
An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.
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Shopping For Identity, Marilyn Halter
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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