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More about the book
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Book purchase
Co-opetition, Barry J Nalebuff, Adam M Brandenburger
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €2.49
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