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A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.
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Marketing Across Cultures in Asia, Richard R. Gesteland
- Language
- Released
- 2002
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- Title
- Marketing Across Cultures in Asia
- Language
- English
- Authors
- Richard R. Gesteland
- Publisher
- Copenhagen Business School Press
- Publisher
- 2002
- Format
- Hardcover
- ISBN10
- 8763000946
- ISBN13
- 9788763000949
- Category
- Business and Economics
- Description
- A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.