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This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
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We Interrupt This Newscast, Tom Rosenstiel, Marion Just, Todd Belt
- Language
- Released
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- We Interrupt This Newscast
- Language
- English
- Authors
- Tom Rosenstiel, Marion Just, Todd Belt
- Publisher
- Cambridge University Press
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0521691540
- ISBN13
- 9780521691543
- Description
- This book shows that 'how' a story is reported is more important for building ratings than what the story is about. Local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.