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More about the book
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
Book purchase
Taking Brand Initiative, Mary Jo Hatch
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- Good
- Price
- €2.49
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