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Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.
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Ethnicity, Inc., Comaroff John L., Jean Comaroff
- Language
- Released
- 2009
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- (Paperback)
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