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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
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Data mining techniques in CRM, Konstantinos Tsiptsis, Antonios Chorianopoulos
- Language
- Released
- 2009
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- (Hardcover)
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- Title
- Data mining techniques in CRM
- Language
- English
- Publisher
- John Wiley & Sons
- Released
- 2009
- Format
- Hardcover
- ISBN10
- 0470743972
- ISBN13
- 9780470743973
- Description
- This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.