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Innovation is a responsibility normally assigned to R&D; departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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Winning At Innovation, Fernando Trías de Bes Mingot
- Language
- Released
- 2011
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- (Paperback)
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