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More about the book
Provides an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: execute, strategize, and execute again; cater to the niches; scale to win; embrace chaos; acquire smart; expand with abandon; and no sacred cows.
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Emerging Markets Rule: Growth Strategies of the New Global Giants, Mauro F Guillena, Esteban Garcia-Canal
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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