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Part of the China MBA Series, this title offers a study of twelve major capital wars in China led by overseas companies and includes companies such as: Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, and more.
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Capital War: How Foreign Companies Fight Their War in China, Paths International Ltd
- Language
- Released
- 2014
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- (Paperback)
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