The book is currently out of stock
Parameters
Categories
More about the book
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Book purchase
Online Brand Communities, Francisco J Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
- Language
- Released
- 2015
We’ll notify you via email once we track it down.
Payment methods
- Title
- Online Brand Communities
- Subtitle
- Using the Social Web for Branding and Marketing
- Language
- English
- Authors
- Francisco J Martinez-Lopez, Rafael Anaya-Sanchez, Rocio Aguilar-Illescas, Sebastian Molinillo
- Publisher
- Springer International Publishing AG
- Released
- 2015
- ISBN10
- 3319248243
- ISBN13
- 9783319248240
- Category
- Business and Economics
- Description
- This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.