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Today, B2B marketers must excel across all areas, from messaging to demand generation to sales team enablement. New technologies and techniques make excellence possible. This book makes it real. Top B2B marketer Kim Ann King will help you profit from cutting-edge B2B analytics, experimentation and optimization, marketing automation, targeting and personalization, and more.
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The Complete Guide to B2B Marketing, Kimi Lynn King, James David Meernik
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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