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Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.
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Martketing: The Heart and Brain of Branding, Javier Sanchez Lamelas
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Martketing: The Heart and Brain of Branding
- Language
- English
- Authors
- Javier Sanchez Lamelas
- Publisher
- LID Publishing
- Released
- 2016
- Format
- Paperback
- ISBN10
- 1910649864
- ISBN13
- 9781910649862
- Category
- Business and Economics
- Description
- Written by a leading practitioner who was part of the team responsible for the success of the world's leading consumer brand. A practical, experience-based manual to shorten your marketing learning curve. The author shares the secret formula of communication, learnt from a career in some of the world's most famous brands.