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Focusing on the application of focus groups, this practical guide provides insights for conducting research in business and management dissertations. It offers concise methodologies and strategies for effectively utilizing focus groups to gather qualitative data, enhancing the research process for graduate students.
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Conducting Focus Groups for Business and Management Students, Caroline J Oates, Panayiota J Alevizou
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- Released
- 2018
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- (Hardcover)
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