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Exploring the intersection of entrepreneurship and sports, this book delves into the structural and economic frameworks that drive sports ventures. It highlights how organizations, individuals, and governments initiate entrepreneurial processes within specific economic and social contexts. Additionally, it examines the role of technological advancements in facilitating information exchange and the emergence of new global markets, significantly influencing sports entrepreneurship activities.
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Sport Entrepreneurship, Vanessa Ratten
- Language
- Released
- 2019
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- (Paperback)
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