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- 954 pages
- 34 hours of reading
More about the book
This edition has been written to present the context and process of marketing and the marketing mix as seen from a European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction and social responsibility.
Book purchase
Principles of Marketing, Various authors
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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