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This book explores how Bernard Shaw's involvement in promotional campaigns shaped his public persona, 'G.B.S.', through innovative marketing strategies. It highlights the intersection of literature, politics, and advertising, analyzing how Shaw's self-promotion influenced modern advertising and celebrity marketing techniques.
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Bernard Shaw and Modern Advertising, Christopher Wixson
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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