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This comprehensive text on marketing communications is ideal for both undergraduate and postgraduate students. It covers key topics like advertising, public relations, and social media, using real-world examples and managerial frameworks. Engaging features like Snapshots, Stop Points, and assignments enhance learning, supported by a Companion Website for additional resources.
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Marketing Communications Management, Paul Copley
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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