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Parameters
- 800 pages
- 28 hours of reading
More about the book
Jim Blythe's "Principles and Practice of Marketing" delves into the multifaceted world of marketing beyond just advertising. It covers product research, innovation, and customer relationships, using real-life examples from well-known brands. The textbook addresses contemporary issues like digital technology and globalization, with additional resources available online.
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Principles and Practice of Marketing, Jim Blythe
- Language
- Released
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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