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Recoge: Estudio del comportamiento del consumidor; Principales condicionantes del consumo; El proceso de decisión de compra; Principales métodos de investigación del comportamiento del consumidor; Perspectivas de consumo: la evolución del comportamiento del consumidor.
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Los consumidores del siglo XXI, María Luisa Solé Moro
- Language
- Released
- 2003
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- (Paperback)
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