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This book challenges traditional relationship-building in B2B sales, revealing that most sales reps fit into five profiles. Among them, only the Challenger consistently achieves high performance, suggesting a new approach to selling complex solutions.
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Vendedor Desafiante, El, Matthew Dixon
- Language
- Released
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Vendedor Desafiante, El
- Language
- English, Spanish
- Authors
- Matthew Dixon
- Publisher
- Plata Publishing
- Released
- 2012
- Format
- Paperback
- ISBN13
- 9788492452903
- Description
- This book challenges traditional relationship-building in B2B sales, revealing that most sales reps fit into five profiles. Among them, only the Challenger consistently achieves high performance, suggesting a new approach to selling complex solutions.