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Developing churn models using data mining techniques and social network analysis

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  • 308 pages
  • 11 hours of reading

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"This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--

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Developing churn models using data mining techniques and social network analysis, Goran Klepac, Robert Kopal, Leo Mrsic

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Released
2015
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(Hardcover)
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