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Marketing Management

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"Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.

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Marketing Management, Christian Homburg, Harley Krohmer, Sabine Kuester

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Released: 2013
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Title: Marketing Management
Language: English
Authors: Christian Homburg, Harley Krohmer, Sabine Kuester
Publisher: McGraw-Hill Higher Education
Released: 2013
Format: Paperback
ISBN13: 9780077146047
Tags: Business and Economics, Business & Trading
Rating: 4.5 out of 5
Description: "Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.