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"Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.
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Marketing Management, Christian Homburg, Harley Krohmer, Sabine Kuester
- Language
- Released
- 2013
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- Title
- Marketing Management
- Language
- English
- Publisher
- McGraw-Hill Higher Education
- Publisher
- 2013
- Format
- Paperback
- ISBN13
- 9780077146047
- Description
- "Marketing Management: A Contemporary Perspective" offers a fresh view on marketing, blending scholarly research with real-world examples. It equips students and practitioners with essential insights for effective marketing strategies across various industries, including B2C, B2B, and international marketing. Updated cases enhance its relevance.